- 551 exhibitors from 42 countries (+ 3.8%)
- 21,180 visitors in total (+ 6.5%)
- 8,208 trade visitors from 72 countries (+ 8.6%)
- High satisfaction among all participantsThe 38th consecutive staging of the HIGH END, featuring 551 exhibitors from 42 countries, was once again a worldwide highlight for the industry. From May 9-12, the exhibition halls and rooms encircling the atriums on the upper levels of the MOC were booked solid, and the crowd of visitors was accord- ingly vast. The trade show delighted some 21,180 visitors, arriving from all over the world to find out about products and trends in the audio industry.A total of 551 exhibitors (previous year: 530) from 42 nations and 21,180 visitors (previous year: 19,899) were counted, including 8,208 trade visitors (previous year: 7,557) from throughout the world.Visitor numbers thus increased by 6.5% compared to the previous year’s event. Over 21,000 visitors made their way to the Bavarian capital to gain a first-hand look at the widely-diverse audio market – from analog to digital. Friday clearly turned out to be the strongest visitor day, drawing several thousand music enthusiasts to the many exhibition stands.Continuously increasing number of exhibitors551 exhibitors, 67% of whom were international, presented a broad range of products at the HIGH END. Compared to the previous year, the number of companies exhibiting increased by some 3.8%. They came from 42 different countries and the following countries were most strongly represented: the United States, United Kingdom, Italy, France, Japan, Denmark, Switzerland and China.For the trade experts, it was one of the world’s most significant events in the audio industry, for the public it was a unique world of experience – this year again, the HIGH END pivoted on these two areas of interest.Trade visitorsIn total, 8,208 trade visitors from 72 countries came to Munich. This represents nearly nine percent more visitors compared to the HIGH END 2018. The share of international trade visitors was in fact 75 percent. The lion’s share of international visitors came from European countries other than Germany, with a major focus on the following countries: the UK, Italy, France and Switzerland. We also received numerous trade visitors from Asia and America, however. It is the combination of music presenta- tions, the showcase of the most exquisite lines of equipment, workshops and captivating lectures that have made up the HIGH END for decades, attracting dealers, consumers, as well as representatives from the audio and supplier industry, to the exhibition in Munich.
An absolute innovation was the initiative of the HIGH END SOCIETY’s “SoundsClever”. The complete playable audio systems offering extraordinary sound performance for less than EUR 5,000 were extremely well received, so that even more participants are already anticipated for 2020.
As a special musical experience, it was able to reflect the full spectrum of the audio industry – either strictly digital, high-end analog or both com- bined in one system.
The HIGH END totally under the banner of music
The Managing Director of the HIGH END SOCIETY Service GmbH, Stefan Dreischärf, expressed his great satisfaction on how the exhibition turned out and the increased visitor numbers. His successful concept of linking technology and music more closely than in the past, and making it possible to experience this up-close at the trade show is reflected in the increased exhibitor and visitor numbers. “This year, the HIGH END was once again a complete success. The significant year-on-year rise in visitor statistics proves that with the many innovations, we were able to generate enthusiasm among both trade visitors and consumers. The event impressively conveyed and embodied this year’s main theme, ‘Enjoy the Music'”, said Stefan Dreischärf.
This year’s brand ambassador and special guest of the HIGH END, Steven Wilson, precisely exemplifies this living, professional linkage of technolo- gy and music at the highest level. Like no other contemporary musician, Wilson is celebrating outstanding success both behind the microphone and in front of the mixing console. Exhibition visitors were able to experience the outstanding British musician live at an autograph session to acquire his personally-signed special-edition “Home Invasion: In Concert at the Royal Albert Hall” as a 5-LP box set. There was a huge turnout, and a seem- ingly endless line formed in front of the autograph signing table. Surrounded by his international fan community, Steven Wilson also took time out for a few selfies and a complete walking tour of the exhibition.
Another highlight on Friday was the presentation of the honorary prizes for the Munich music producer Eva Mair-Holmes as well as the musician and graphic designer, Klaus Voormann. The jury of the German Record Critics’ Award association (PdSK) had selected both of them as 2019 honorary laureates, and they were recognized within the scope of the “Quartet of Critics” expert discussion. During this event, their recordings were demon- strated on a high-quality system, accompanied by both laureates’ anecdotes to the recordings.
A video press conference with Jennifer Warnes was staged immediately afterwards. The Grammy and Oscar winner presented her new album “Another Time, Another Place” and was available via live link from sunny California to field journalists’ questions.
Long awaited by many music aficionados with great anticipation, music demonstrations of exquisite quality from the “Music without limits” series took place once again this year. The Saturday afternoon event featured guest French horn player and Echo prize winner Felix Klieser. He brought along his new album with all horn concertos from Wolfgang Amadeus Mozart, naturally also on vinyl. Klieser did not pass up the opportunity to play live and to enthrall visitors with spontaneous interpretations.
Another highlight at the HIGH END was the Dynaudio Unheard Studio. The Danish loudspeaker specialist Dynaudio and the organizers of the HIGH END offered music artists the unique opportunity to achieve a major breakthrough. The Dynaudio Unheard Studio is a state-of-the-art recording system, installed in shipping containers, equipped with the latest technologies, which was positioned outside between Halls 3 and 4. Visitors had a full view inside a completely glassed-in front and, thanks to a high-performance front-of-house installation, were also able to hear all the music being produced inside. We are certain that our guests there already included some of the talents of tomorrow.
The Chairman of the Board of the HIGH END SOCIETY, Jürgen Timm, gave a positive assessment: “It is once again impressive to see that this is
the ‘place to be’ for the audio industry. Consumers’ fascination for good music and the continued interest in high-fidelity music reproduction were reflected by the heavier involvement of outstanding musicians such as Steven Wilson. Thus, in 2020 the HIGH END will again be a must-see event.”
The HIGH END LECTURE SERIES was once again held in the large demonstration room K2A, inviting visitors to learn and emulate concepts and methods at home. In the presentation room, the interested visitors were able to expand their knowledge, stress-free and fully focused. Many high-caliber speakers reported on selected topics, and the response by the visitors was impressive in every respect. Among the most heavily-vis- ited focus topics were the lectures by LowBeats, “Comparing hi-fi online – the virtual auditory room”, “Better placement of loudspeakers – under- standing your space” from Dynaudio or the lecture by the successful YouTuber Hans Beekhuyzen, “A simple two step approach on loudspeaker placement”. In the very near future, we will be making the presentations available on our YouTube channel and on our website.
Vast media echo from the whole world
In the press center, 508 media representatives from 37 different countries became accredited during the four-day run of the exhibition. Comprising a share of 61%, more than half the journalists appearing in Munich came from abroad, providing for the highest level of publicity and full-based news reporting.
SAVE THE DATE!
The next HIGH END will take place from May 14 to 17, 2020 again in the exhibition area of the MOC in Munich.
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